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See what fellow dentists are saying about my Effective Dental Sales System - As reviewed In "Private Dentistry" magazine
" Dr. Hudson has brought together a wealth of valuable information from a great many diverse sources to create a superlative practice management philosophy. Covering all areas of general practice, I can vouch that his ideas have been incorporated into his own practice with great success. Take the opportunity to share the vision! ." M.Pring BDS, Sheffield, UK
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| Learn why trying to "sell" dentistry to patients is the WORST thing you can do. You want to make more money, but do you want to be seen as an ethical professional.........or a used car salesman? From Stephen Hudson BDS, MFGDP, DRDP Wednesday, 10.41 PM Dear Friend
I am going to tell you something that might shock you. You are tens of thousands of pounds poorer than you should be............and you don't even know it. What if I told you that many of your patients actually wanted to give you money for treatment you didn't even know they WANTED? Would you be surprised? Would you be angry? I know I was when I discovered this fact. And you thought Mr's Smith just NEEDED a scale and polish. There was, and still is, one BIG problem with most dental schools. They teach you how to look after teeth, but very rarely do you get taught the psychology of patient care. And because we were taught by academics, it was very rare to meet someone who knew how to explain treatment options to patients (in a manner that was ethical and in the patients best interests). This is why many of you are struggling. You don't have the skills necessary to increase your income and make your job easier. If you did, you wouldn't be sat reading this. As a profession, we are relatively poor at letting our patients know what we can do for them, because we haven't been taught how. We haven't been taught how to build up a relationship with our patients so that they ask us for the treatment that they WANT. Too often we try and sell treatment to patients, only to find they have no desire for what we propose, because they often feel that they are being sold. They say things to you like:
You know the patient needs what you are offering, and you know that they can benefit from it, but for some reason they do not buy. The big problem is that, when you look in a patients mouth, you say to yourself "Ah, Mr X NEEDS a crown". We then convey this information by saying "YOU NEED........" The basic flaw with this is quite simple. People don't buy NEEDS, they buy WANTS. If the patient has a tooth that hurts on chewing, he doesn't NEED a crown. He needs a tooth that doesn't hurt, and this can quite easily be accomplished by extracting the tooth. What you feel the patient needs may be a thousand miles away from what the patient WANTS. Until you learn to illicit what the patient WANTS, how can you possibly know what to offer them. Until you can find what the patient WANTS, you do not have their consent for treatment. If you give all the options and the patient chooses an extraction, then that is their choice. But it's still not that easy. People don't want dentistry, they want what dentistry can produce:
Until you can learn to find out what a patient truly wants, your earning potential will be capped at its present unfavourable level. You will be stuck in a drill, fill and bill mentality, which is no good for you, and no good for your patients. You will be working harder, and longer, for what appears to be less and less money. If you are going to teach your patients to tell you what they want, you need to learn certain skills. This is what my effective dental sales system is all about.
I was not good at "selling" simply because I was trying to sell. In fact the number of private crowns I did a month could be counted on 1 finger. So what happened? I got angry I was fed up selling myself short, knowing that I was worth much more. I was fed up with patients choosing treatment based on price and not quality. So I did something about it. Ii went on some courses, read some books, and developed an ethical system that I could apply to any practice. Let's have a look at some of the results:
I don't tell you this to impress you. I tell you this to impress upon you that there is perhaps a better way. Be your practice NHS or private, just imagine what your earning potential could be. YOU decide now how much you want to earn and how hard you want to work. According to the Inland Revenue, the average UK dentist makes about £65,000 (about $100,000). And most dentists are killing themselves to make that. You were not meant to work 6 days a week. £65,000 is not enough. You think 5 years at dental school and the stresses associated with the job are worth that. A recent poll by the magazine private dentistry put the average income of the UK private dentists polled at over £110,000 (about $150,000). Now that's more like it don't you think. Whatever you do, don't think about what you could spend that extra money on. Don't think about the new car you could drive, or the equipment you could buy Don't think of the changes you could make to your practice, or the improved techniques you could offer to your patients. Don't even, for a second, imagine the holidays you could go on. I wouldn't want you to get excited about the prospect of making more money, ethically, and in a way that the patients will thank you for. Effective Dental Sales System Downloadable to your PC in PDF format
What you will learn?
The biggest problem you will encounter is yourself. When you take what I have to offer on board, you will find yourself fighting your old habits. Some people will buy this, try it for a few days, then give up. Others won't even try it. They will get to work, all raring to go, and before they know it they will be back to where they were. But that isn't you is it? You know that just buying this system isn't enough. No, you already realise that you will have to slowly change the structure of how your patients are booked in . And I will give you your first clue......you cannot build good patient communication in a 5 minute check up slot. You need at least 20 minutes. There, I give that to you free of charge.
Let's have a look at the kind of information that you will find in this system. The following is an example of the information you will have access to when you sit back feeling good about your purchase:
"Be the "Nice Guy"
Most patients want their dentist to be pleasant, witty, competent, hygienic and reassuring. This is not much to ask now is it? People do not want a grumpy dentist, it's that simple. And they might not like what we do, but that doesn't mean that they cannot like us. So when the patient says "I don't like dentists", ask yourself why they are saying this. It is not a blatant attempt to piss you off. It is usually because they are afraid of you, and find it difficult to relate this fear. They are trying to say "Hey, I need you to know I am really not looking forward to this." But instead they choose a method of communication that sometimes aggravates the very person they don't want to aggravate. So how do we come across as a nice person? Well, there are several very simple things you should do, all of which will help build rapport.
Remember that people buy from friends. Now really, is any of this so hard to do? No, of course not. But how many dentists do this? You tell me.
And rapport extends past the first appointment. You have to remember who they are. So write a few comments in the patient's notes. If they are of on holiday, remind yourself to ask them how their holiday was. It is in your best interest after all. Patients are not just teeth. We spend hours a day looking into peoples mouths, often forgetting that the mouths are connected to human beings with worries and fears. If you treat the whole person, and build a good dentist patient relationship, they are:
Doesn't this sound worthwhile?"
So what does it cost? There are now several courses on dental sales run across the country. These usually take up several days and can cost up to £600. The problem is, if you don't use the information given, then this is £600 wasted. However, what I am offering is a system you can incorporate into your own practice for a fraction of the price. You can take the information you think is relevant and discard the rest. In my opinion, this gives you all the information you need to incorporate your own effective sales system. And by role playing with your staff, you can hone your skills before trying them out on your patients. The price I ask is £52.17. By using the button below, you can learn how to enhance you communication skills in an ethical manner.
But wait, there's more Buy the Dental Sales System and get a special bonus: Techniques for unconscious persuasion Learn the subtle language that can be used to get people to do what you want (this is for your own personal interest. It is not advised that you use these techniques on your patients). With a bit of bottle, and a few chosen words you can
This bonus is only available for the next 90 days. After that, I will either put the price up or remove the bonus......or both. You have to take the step. Buying the product isn't enough, you have to apply the information contained. You have to use it. And if you buy the product, and sell one private composite, then it's already paid for itself. Put simply, you cannot lose. Buy today, and start reaping the rewards that you deserve. Use the button below to take you to the order page.
OR: We realise that some people don't like to use their credit card over the internet. If this is the case, the following link will allow you to print out an order form which you can mail to us with your cheque or postal order. Once your payment has been processed, we will email you products directly to you. IT IS THEREFOR ESSENTIAL THAT YOU PUT YOUR EMAIL ADDRESS ON THE ORDER FORM. Kind regards Stephen Hudson BDS, MFGDP
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