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The
Ideal Dental Practice ?
At a recent
dental meeting in Sheffield, 100 dentists were asked the following
question:
"Who
here is really enjoying their work at the moment?"
Only about
10 people put their hands up, myself being one of them :). This
is not a good sign. And yes we can blame all sorts of problems from
O4C to being sued, but at the end of the day, if we don't enjoy
our jobs, what the hell are we doing it for?
So I ask
you the same question. Are you thoroughly enjoying your work as
a dental practitioner? In fact, let's spilt that question into a
selection of sub questions
·
Are you earning the money you want to earn?
· Are you treating the patients you want to treat?
· Have you employed the staff you want to employ?
· Are you working in the practice you want to work in?
· Are you doing the dentistry you want to do?
If the
answer to any of those questions (including the main one) is no,
then I will ask you another question: WHY NOT?
·
Why aren't you earning the money you want to earn?
· Why aren't you treating the patients you want to treat?
· Why haven't you employed the staff that you feel are necessary
for the job?
· Why are you working in a practice you don't like?
· Why are you doing dentistry you don't enjoy?
There is
an answer to all these questions, in fact you have some answers
floating about there already right? You are saying things to yourself
like:
·
I cannot make decent money on the NHS, are you crazy?
· What do you mean treat the patients I want to treat? What
the hell are you talking about?
· Do you know how hard it is to find staff these days?
· Oh sure, like I can just walk into my ideal practice tomorrow.
· I'm not a specialist. How can I select the types of treatment
I do?
Now I admit
that I have no idea about your situation. But you chose to be a
Dentist for a reason did you not? Remember when you went to your
university interview? One of the first things that you were asked
was why do you want to be a dentist? Of course nobody said for the
money, hahaha. But surely you know why you became a dental surgeon;
surely you didn't just fall into the job.
Unless
it has been your life's mission since the age of three, you have
a slight problem. The person who entered dental school, is not the
same person sat here reading this now. You have changed. There are
some of you out there who no longer enjoy the job. It has lost its
spark. There are some of you who find it difficult to go into work
on a Monday. Some of you find it hard to go into work every day,
and relieve your feelings of disappointment with alcohol in an evening
(and perhaps even during the day). Life seems to be passing you
by, and you're not enjoying it.
How is
your health? Do you feel good, or are you suffering one or more
ailments. Acid reflux, back ache, headaches, stomach ulcers, maybe
even irritable bowel syndrome. Are you feeling depressed, trapped,
or overwhelmed? Are you counting the days to retirement? Or are
you one of the 10% who love going into work every day? Because there
is no reason you shouldn't be. It is your life after all, so why
shouldn't you be enjoying it? And that's where I come in.
I don't
have all the answers; I will be the first to admit that. But I believe
I have some insight into what makes the ideal dental practice. This
is what I would class as ideal:
·
The dentists enjoy working there
· The dentist works a four day week and has 6-8 weeks holiday
· The dentists earn a living that represents their true worth
and skill base
· The staff enjoy working there and are paid well. The DSA
is treated as a professional in her own right
· The staff are thoroughly involved in the evolution and
the working of the practice
· The environment is relaxed and warm, and the equipment
modern and upto date.
· The patients feel comfortable with the environment and
value the service provided by the practice
· Problems and disputes between staff are resolved swiftly
and effectively
· There are written systems in place
· The staff are healthy
· The practice philosophy is based on a foundation of prevention
· The practice accounts are up to date and complete
· All bills are paid quickly
· The dentists choose their patients, not the other way around
· The dentists only do work they enjoy
· Emergencies are seen within 24 hours
· No patient should have to wait more than 2 weeks for a
30 minute plus appointment.
· The patients actively refer new patients to the practice
Does that
sound like the practice you work in? Let me see if I can give you
a bit of help to create this in your practice.
· MONEY
- Earn the money you deserve
· PATIENTS
- Treat the patients you want to treat
· ENVIRONMENT
- Create an environment you will enjoy working in
Click on one of the above
to continue your journey....
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