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Dentists
are drowning in red tape. Your practice is drowning in chaos!
Take
Control of your dental practice - don't let your practice take control
of you.
From
Stephen Hudson BDS, MFGDP, DRDP
Wednesday,
10.47 AM
Dear
Friend
Let me ask you a question.
Which scenario do you prefer?
- A practice that runs itself, with or without
a practice manager
- A practice where the dentist is constantly being
distracted from his or her clinical work by petty and nagging
problems, and where mistakes and errors frequently crop up
Wouldn't it be nice for you to know that if X happens, then a member
of your staff will do Y, without you having to tell them every time?
Well there is a way.
"One of my favourite quotations from Michael
Gerber (Author: The E-Myth Revisited) is that, "there is no
performance without accountability and no accountability without
measurement". One of the key reasons that small businesses
fail is that they fail to implement robust systems to orchestrate
the actions of their people and ensure consistency in the delivery
of all aspects of the business, from dentistry to the customer service
experience. I have worked with over 400 UK dental practices in the
last 7 years and have seen for myself that a practice with systems
evolves more rapidly than one without - it's as simple as that."
- Chris
Barrow, The
Business Coaching Company
Written practice systems allow members of staff to deal with situations
whilst referring to known guidelines. This means you know how they
are going to react in a given situation. As Paddi Lund would say
"Don't blame the person, blame the system".
If there is no written system, then your staff members are left
to do the best they can, with limited resources. This will of course
lead to people making mistakes, or bothering you in the middle of
a surgical extraction. Is this to say that written systems are the
cure for all ills? Of course not, but they will help considerably,
especially when everyone is singing off the same hymn sheet.
Well, there are three ways you can deal with this.
You can just not bother, and carry on as you have been doing (some
people do, after all, enjoy working in chaos). You could of course
write down your own systems, which will take several weeks of your
life. Then there is the third option. You can buy a template version,
which can be adjusted to your practices individual needs. That is
what this is all about.
The product on sale here will give you written systems
for Non-Clinical aspects of your practice:
- Dealing with patient complaints
- Dealing with emergency appointments
- Avoiding violence in the workplace
- Accepting patients for treatment
- Cancelling patients
- Dealing with consistant non attenders
- Writing a day-list
- Late cancellations and missed appointments-
what to say to the patient
- Getting accounts paid
- Employment - Dismissal/Selection/Recruitment
- Monitoring the money flowing into your
practice
- Fire precautions
- Grading patients so that YOU select the
ones you want to treat
- Preparing yourself for staff illness
- Monitoring the flow of laboratory work
to and from your practice
- Dealing with patient and staff lateness
- The use of Dental Menus
- Nursing duties
- Reception duties
This is a sample of some of the topics covered by
my system templates. And what will these systems mean to you as
a practice owner?
- It should increase the value of your practice
- It should improve cash flow. You should increase
the money taken, and decrease the incidence of bad debts
- It should help you get rid of the patients you
don't want to treat. Remember D is for de-register.
It should result in a decrease in appointments cancelled at short
notice
- There will be more flow to your practice, more
order (and avoid things like not having the correct lab-work for
a patient on the day of their appointment)
- It will help you to have a practice with the
patients and staff YOU want. How many dentists can truly say that?
Practice
Systems Templates:
 |
Downloadable to your PC as
a Microsoft Word document |
Here is a sample page
from your product:
"Grading
patients
Every
patient is different. Some will be pleasant to treat, and others
will be abusive and obnoxious. The ideal is to have a practice of
pleasant patients, without having to deal with the ones who cause
trouble. There are several reasons for this
- More
pleasant working environment
- More
satisfied patients
- Less
demanding patients, thus appointments are easier to make
- Less
incidence of verbal/physical abuse
- A
constant influx of new top class patients by referral from other
patients
- The
provision of more private work, and thus higher practice income
- Higher
quality treatment
- Higher
staff wages
- More
can be spent on practice infrastructure
- Higher
practice valuation
- More
understanding patients should something go wrong
- More
loyal patient base
Patients
are placed into 4 categories:
A)
These patients are financially well off, they love what you
do, and are well liked by the staff. They are able to afford
top quality dentistry and are prepared to pay for it. These
should make up 20% of your patient base.
B)
These patients are not so financially well off. They don't have
the resources to pay for expensive dentistry. However, they
are pleasant, and a pleasure to treat. They are respectful and
understanding, and as such illicit the best from the staff of
this practice. They should represent 80% of the practice.
C)
These patients can take us or leave us. They aren't convinced
about us, and will often cancel appointments at late notice.
They will miss appointments, and take time paying their bills.
They will often balk at the price of treatment, and know their
rights. Although not outwardly unpleasant, we do not look forward
to treating them. They may well be financially secure. They
should be removed from the dentists list as soon as is practicable.
D)
These patients
should be removed as a priority. They are often aggressive and/or
abusive. They will object to everything, and are often rude
and cantankerous. They are known as "heart sink" patients, they
know their rights to the letter, and are overly demanding. They
are not to be treated no matter how much money they are willing
to pay. "
So why did I write this? Quite simple: I
got ANGRY. I was fed up with bashing my head up against
a wall. The same problems kept occurring, no matter what I said
or did. Unless you lay it on the line in bold print for people to
follow step by step, chaos and disorder will sneak
in there. Do you think Formula 1 pit stops follow written systems
and guidelines? Your damn right they do. Everyone knows exactly
what to do in every situation. They have practiced it until they
can do it in their sleep. Do you think Airline pilots know what
to do in an emergency? Well, they are examined in simulators every
6 months, to see if they can follow the systems they learnt in training.
If they fail they are instantly sacked. With 200 lives on the line,
I don't think that's too harsh.
The idea here is that
you take the template, incorporate it into your staff meetings (you
do have staff meetings I hope), and work with your staff to formulate
the systems that work best for you. You can make the necessary adjustments
and save yourself not just hours, but days (maybe even weeks).
This is why the product is downloadable in Microsoft WORD
format for your PC. This allows you to adjust it
to your own needs.
So what do I expect in return for this? £300, £200?
This is what some practice manual/ clinical governance packages
cost, and none that I know of deal with written systems of this
sort. I don't want that much. No my friend, this labour saving device
will cost you less than your TV licence fee. For the price
of $144.12
(+
17.5% VAT
) it is yours
to use and modify to your own practice requirements (within the
restrictions of the copy write agreement of course). But
remember, you have to buy it to get the benefits................
But
hold on
I can do
better than that price. Even though I have recently updated
this product, I am feeling a little light headed today. Buy
this product within the next 30 days and you can have ot for the
old price of
$84.12 (+
17.5% VAT
)
That's
a $60 saving, and only if you buy within the next 30 days.

But wait, there's more...
Buy now
and I will throw in an extra bonus. Buy within the next 30 days
and I will throw in a Clinical Systems package free of charge. Not
only that, but I will include some idiot proof flow charts for certain
key systems.
Still undecided? Then try this test. Take the five following scenarios,
and ask each member of staff how they would deal with this situation:
- A patient arrives 15 minutes late for a 30 minute
appointment
- A patient has finished treatment, and asks if
they can "pop a cheque in at the end of the month"
- The receptionist phones in sick
- The dentist is running 40 minutes late
- A patient walks in off the street. He wants
to speak to the dentist, and he wants to speak to him/her NOW.
You may be unpleasantly surprised.
So for reduced rate of $84.12
(+
17.5% VAT
) you get:
 |
- 70 pages of Non clinical
systems - these are Generic templates designed to be modified
by any dental practice, NHS or private
- Free Clinical system pack
- Free flow chart pack
|
but only
if you order within the next 30 days.
Click
on the button to buy now.

OR:
We
realise that some people don't like to use their credit card over
the internet. If this is the case, the following link will
allow you to print out an order form which you can mail to us with
your cheque or postal order. Once your payment has been processed,
we will email you products directly to you. IT IS
THEREFOR ESSENTIAL THAT YOU PUT YOUR EMAIL ADDRESS ON THE ORDER
FORM.
Printable
order form
Remember,
order now to get your 30 day reduced price.
I leave
you with one final thought:
"What
Stephen Hudson has done here is what every dental principal and,
for that matter, small business owner, should do - he has deconstructed
important aspects of his practices' daily activity into easy to
follow systems. This keeps his team on track and keeps the performance
of the business within pre-determined parameters - ensuring "More
Profit in Less Time".Chris
Barrow, The Business Coaching Company
Regards
Stephen
Hudson BDS, MFGDP, DRDP
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